Student Solution

-->

"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

1 University

1 Course

1 Subject

Download Solution

Related Solution

Week 5 dq_1630001952...
In my opinion embracing change is the strongest personal strength that I have. Change is inevitable. We all want to stay in our comfort zone and want to do things that we are comfortable with. we have...

week 5 dq
week 5 dq

In my opinion embracing change is the strongest pe

Unit 4 Midterm Case...
Like most companies that plan to explore foreign markets, Wal-Mart is subject to uncontrollable forces that are originated outside of the United States which will have a huge influence on how the comp...

Unit 4 Midterm Case Study
Unit 4 Midterm Case Study

Like most companies that plan to explore foreign m

7.1 The Danger of a...
I think that “identity” can be defined by the behavioral aspects and actions which form an impression about a human being. Values can be important in case of understanding one’s identity because a hum...

7.1 The Danger of a Single Story
7.1 The Danger of a Single Story

I think that “identity” can be defined by the

Chapter 10 - Community Relations and Strategic Philanthropy

Chapter 10 - Community Relations and Strategic Philanthropy

Q Hello all, For our discussion topic on Chapter 10, please respond to the following discussion question: From a social responsibility standpoint, should companies/organizations engage more in strategic philanthropy or cause-related marketing? Which approach to social responsibility do you think creates the most value for a company's/organization's stakeholders and why? As always, feel free to discuss among your team but please respond to this post individually.

View Related Questions

Solution Preview

View Complete Solution
Strategic philanthropy refers to an approach wherein a business organization combines its marketing goals with its desire to increase the well-being of humanity. For this reason, it plays a significant role in connecting a company with a non-profit organization or causes wherein the company is acquiring parallel benefits through helping and working for the common good of the community. In line with social responsibility, it is undeniable that a company should engage and practice strategic philanthropy since it does not only benefits the company but also the community and the employees.